For Nutrition Warehouse’s national 17th Birthday Sale campaign, I collaborated with my team to refine the core visual concept, then took full ownership of the rollout across all touchpoints. I led the execution of striking in-store and digital assets that brought the celebratory promotional theme to life with clarity and visual punch. Beyond static artwork, I also designed a dynamic animation to amplify the campaign’s impact online and on screens, elevating engagement while maintaining on-brand coherence. The result was a cohesive, eye-catching campaign that resonated nationwide and reinforced the brand’s festive energy.