Tallie Rebrand

For the rebrand of Tallie, the focus was on creating an elegant and timeless update to the existing identity. The refined direction introduced a new colour palette and carefully selected typography to elevate the brand while maintaining its essence. A serif typeface was chosen for its classic feel, with a subtle point of difference in the italicised ‘t’, adding a sense of personality without compromising sophistication. The project was finalised with a comprehensive set of brand guidelines to ensure consistency across all future applications.